When creating fashion label Marina London in 2011, Marina Guergova’s mantra was, ‘do one thing, and do it well.’ Inspired by women who appreciate quality and want a canvas on which to create their own style, she decided on silk basics and classic cuts, that would be effortless to wear. With her Bulgarian heritage and education in the UK at the prestigious art school Central St Martins, Marina refined the minimal aesthetic for which the brand is known today. Her impeccable taste, combined with a natural ability to connect with people, has gained her an impressive following on social media, that sees her up there with the best of London’s tastemakers. Her digital influence spans lifestyle, fashion and food and formed the platform on which she was able to grow her brand. We visited Marina at her East London apartment, where she lives with her boyfriend and her rabbit Syd, to delve into her jewellery box and find out more about the girl behind the brand.
It’s such a luxurious fabric and I love it’s rich history. All our silks are sourced from a specialist in China. There is no end to the different weights and finishes they supply.
By the way you describe silk, I’d say you are a very tactile person. Is that correct?
Yes. I do everything with my hands. I love to write and sketch by hand. I’m obsessed with painting my nails. I love wearing rings and tattoos on my hands. They are the most expressive part of my body.
Tell us about your jewellery style?
I like jewellery that is clean. I wear jewellery everyday unless I am working in the studio and no one is going to see me. Day to day I have my uniform pieces. If I go out I will put on something special and think about how I am styling it a bit more. I tend to wear silver in the winter and gold in the summer with a tan.
What would your top styling tip be?
If you block the line of your neck or arm it can make them appear shorter so necklaces and bracelets should be chosen carefully to compliment necklines and sleeves.
Who are your favourite jewellery designers at the moment?
My favourite designers are my friends. Jessie Harris is my favourite. If I was to design jewellery it would look like hers. Jenny Sweetnam, Daniella Draper, Clarice Price Thomas, LeiVanKash and V jewellery make up the majority of my jewellery box. I have also developed a passion for watches since discovering Larsson & Jennings. I wouldn’t wear any other watch brand.
A bespoke piece by my close friend Lauren Adriana. I also love most pieces by Australian brand Sarah and Sebastien.
What are your most treasured pieces of jewellery?
A little Tiffany diamond heart necklace given to me by my Dad for Valentines Day and a Dinny Hall necklace (above) from my boyfriend. They sit perfectly together.
You have a huge following on Instagram. How do you the app to promote your brand?
I love photography so I joined Instagram as soon as it launched in the UK in 2011. At first I just wore the clothes I made to see if people liked them. Instagram grew and I grew with it. That is how I developed my brand. I record things that inspired me. I promote the places I visit and the people I meet. Its a journal of my day to day lifestyle.
Tell me about your SS15 collection?
It’s inspired by Miami neons and hot sands. We have introduced some new styles – shift dresses, scrappy tops and a fun skirt with hidden shorts underneath.
I am curating a pop-up shop on Red Church street in Shoreditch from the 13th June – 30th July. It’s going to be called The Basics Stores. It will feature selected designers who create the basics you need for life from the perfect silk tee to perfumes and jewels.
SHOP MARINA’S JEWELLERY BOX
SOURCE ARTICLE: : http://indtl.com/interview/marina-guergova-silks